A big part of the success of any publishing project lies in marketing. There are a lot of ways to market your book, but the key is to know your readers and learn how to get your book in front of them.
Any book marketing plan should include the basics of marketing: a good website and a social media presence.
A book’s website will become the center point of its marketing and reader engagement. It will be where readers learn about the book: the plot, the characters, the author, and how to buy it. If you have a publisher site, then set aside some pages for your book, with extra information and details that will draw people in. If you do not have a website, or if you want the book to have its own site, setting one up does not have to be difficult. There are services and tools like WordPress.com, WordPress.org and Blogger that can be used for basic websites or blogs, though you might need some experience with HTML or some outside help if you want to do something more custom. We recommend you look into SquareSpace, a paid website service that has amazing template designs, full support, and a variety of helpful features built in and ready to be used.
NetGalley, a sister company to eBook Architects, is a service to promote and publicize forthcoming titles to readers of influence. Reviewers, bloggers, journalists, librarians, booksellers, and educators use NetGalley to request, read and provide feedback on new titles. There are more than 250 publishers using the NetGalley service.
Publishers and authors upload titles and interact with members in two ways:
There is no charge for readers to use the service; publishers pay a set-up fee plus a monthly cost depending on the number of titles they have on the site. NetGalley also has an option for publishers and authors who are interested in listing a single title. Learn more at www.netgalley.com.
If you have the ability, it is good to consider contracting with a marketing or public relations company, preferably one that has expertise in print book and eBook marketing. They will usually be able to help you with a variety of services, including:
These services can sometimes be expensive, but if you are serious about getting the most out of your publishing venture the cost will be worth it. We highly recommend two PR companies based here in Austin to all of our clients. Both of these firms are highly successful, and they will work with you to find the best solution to your marketing needs.
Shelton Interactive is a digital agency founded to help authors and publishers design and develop digital platforms focused on generating more media attention and building better social media buzz. Since its founding in the summer of 2010, the company has generated significant momentum, representing eight New York Times, Wall Street Journal and Inc Magazine bestsellers, inking long-term deals with some of the biggest brands in publishing, including Chicken Soup for the Soul, Cave Henricks Communications and Harvard Health Publications, and handling the digital piece of IBM’s 100th anniversary book. The company’s passion is working with those who have a meaningful message to convey to the world—something that will impact lives in a positive manner—but need an experienced partner to help them navigate the often time-consuming and confusing world of social media and digital marketing.
Marika Flatt and her team at PR by the Book fill the need fo a stable, informed guide to help you get the word out about you and your content perfectly. With a variety of publicity options from local news sources, to journals, magazines, online, television, radio and other outlets, Marika’s team has you covered. They can help you construct a plan that fits your budget and your goals, and help you implement that plan to see the most success for you and your book.
Book2Look is a viral marketing tool. The Book2Look widget displays selected book content for publishers and readers to promote and share throughout their networks. Built into the Book2Look widget is the ability to read content within the book, view pertinent book information, share via social media platforms, rate and comment on books, embed on websites and blogs, email to others, and actually buy the book using the built-in shop links. Book2Look is being used extensively in Europe and is now offered in North America by Firebrand. Here is a working sample of the widget featuring Untethered Soul, from New Harbinger Publications. Contact Steve Rutberg for more information on Book2Look.